Brand Strategy & Campaign
Purpose
It is a teen friendly Digital Wellness brand which promotes engaging in outdoor activities, clubs and offline activities which teenagers in digital age miss out on due to over involvement in digital media.
What Sets Us Apart
Motivating the teenagers to engage in offline activities is one of the core brand values of Unglitch. It does not just motivate virtually but also takes initiatives in engaging its target group in physical and adventurous activities.
Developing a concept
This is a brand strategy and identity project which started with brainstorming names for the brand along with finding its USPs . It progressed with positioning the brand in the market with finding a unique strategy and design direction.
Structuring it out
Making it simple and consistent
Typography
The typography of Unglitch followed a casual geometric typeface with a friendly and sarcastic tone in the copy.
Brand Style Guide
The brand pattern included minimal illustrations- paws, bows, bone, ball and star element with the selected colour scheme.
Banners
The images used are AI generated for the purpose of representation only.
