Letterform design
Purpose
Design a pitch presentation of Punjab jewellery collection ad campaign for Reliance Jewels which includes designing a display font logo of an Advertising campaign of the brand Reliance Jewels. The campaign should align with Reliance’s previous visual language maintaining consistency in the deliverables.
Internship project (yet to go live)
Reliance Jewels is an Indian jewellery brand which has previous done advertising campaigns for each state of India, molding the campaign according to the state's culture, traditions. This time it was for the state of Punjab.
Process covered
Designing a Brand identity for a collaborative platform for musicians for learning and growing together
Base Font
Losta Masta Light Regular
Inspirations
Structuring it out
