Brand Identity Design
Purpose
Designing a Brand identity for a fragrance brand which is a subbrand of Otterlee brand
Otterlee is a sleepwear and sleep essentials brand
What Sets Us Apart
The sub brand aligns with the brand vision of promoting sleep through the sense of smell. It has been scientifically proven that scents have a calming effect on your body and mind, making it easier for you to relax, fall asleep, and improve sleep quality.
Developing a concept
The final logo design depicts an otter embraced by the fragrance scent with the starts depicting the magical transformation of a persons mood after smelling it.
Structuring it out
The final logo design depicts an otter embraced by the fragrance scent with the stars depicting the magical transformation of a persons mood after smelling it.
Making it simple and consistent
Typography
Pattern
The brand pattern is a repetition of the logomark with the selected colour scheme.
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