Brand Identity Design
Purpose
Designing Brand identity for a luxurious tea brand named "Serenitea" that captures the essence of tranquility and sophistication in the Indian market which is flooded with tea lovers.
What Sets Us Apart
Serenitea is a premium tea brand selling its wide range of flavourful teas from around India which are not widely known.
Developing a concept
The logo concept is revolving around the steam of a tea cup. Multiple ideations were designed with a minimal and simple approach in mind. 'Serenitea' which is the logo type was constructed which included tea leaf elements giving it a elegant yet simple look.
Structuring it out
The logomark was constructed using circles. The logomark and logotype clearspace was according to the size of letter 'e' in the logotype
Making it simple and consistent
The colour palette includes deep and dark shades of green, brown, blue and purple which reflect the richness of each origin region of the teas. The colour ochre which is also the colour of most of the teas with milk is chosen as the base, including in the logo
