Brand Identity Design
Purpose
Designing a Brand identity for a Pet Store in Pune, India which would include a consistent brand style across all deliverables of the store. The store banners, in store displays would follow the same.
Real Life
The project included deliverables for The Pet Padosi which is a Pet Store & Spa located in Salunkhe Vihar , Pune.
Source-
What Sets Us Apart
Pet Padosi is a all-in-one stop for your pet. Pet Padosi specializes in offering a wide range of high-quality grooming and pet spa services to make your pet happy and healthy. It is committed to providing the best services and care that your pet needs.
Developing a concept
The branding involved- highlighting the pets and their nature in every branding deliverable. To deliver that, a minimal illustration style was chosen with a plain coloured patch behind the pets in the branding.
Making it simple and consistent
The colours chosen were playful like yellow and Pet Padosi being a service providing store, blue provided the emotion of trust and reliability of the customers along with complementing the yellow in the best way. The secondary colour palette included subtle and earthy colours.
Typography
The typography of Pet Padosi followed a playful language with a subtle typeface as a sunheading.
Pattern
The brand pattern included minimal illustrations- paws, bows, bone, ball and star element with the selected colour scheme.
Banners
These are the main deliverables which are up on the store. Following the same illustration style with giving characters to the animals.
